Selected work / Ben Foskey
Every business
has a different job.
Here is how I approached a few of them. The locations and my role are listed so you can see what the work involved.
01 / Recent work · In-home houseplant care
Evergreen House Plant Care
Nokomis, FL · serving Sarasota to Port Charlotte
A horticulturist with a master’s degree, a service most people have never heard of, and a job that means letting a stranger into your living room.
Brand, website and booking path
See the story →
02 / Recent work · Government facility services
Foskey Property Solutions
Sarasota, FL
A Sarasota facility services company that sells to government buyers, who read websites differently than homeowners do.
Positioning, website and procurement content
See the story →
03 / Recent work · Pressure washing, fleet cleaning and detailing
Moore Resort Services
Heber City, Utah
A pressure washing and detailing company with several very different kinds of customers, all searching for different things.
SEO strategy and ad spend
See the story →
04 / Recent work · Junk removal, bin rentals and demolition
HowieBins
Southern Ontario, Canada
An idea pitched to the owner, then built side by side: keep what brings in calls, cut what doesn’t.
Concept, pitch and iterative build
See the story →
Independent projects
From my workshop.
DialWorth ↗
An associated company. My independent consulting firm for home-service call centers.
Weekly Command Center ↗
A free, private weekly planner that runs in the browser. No account, no download.
Arcane University ↗
A free workbench for modeling a small-business acquisition and tracking due diligence.
Kindred Signals ↗
Free audience analytics and collaboration tools for creators and brand teams.
Family’s Friend ↗
A whole-family wellbeing project with campus concepts in North Carolina and Oregon.
benjaminfoskey.com ↗
My personal journal: essays, poetry, photography and the Workshop itself.