Veteran-owned. Local. Straightforward.
Your customers already found you on Google.
Give them somewhere to land.
A proper website for the business you’ve worked hard to build. Made by a local guy, at a price you can understand.
First year of hosting included. No deposit. No long-term contract.
Real local work.
Evergreen House Plant Care, Nokomis.
The work speaks first
Built with care.
Made to be used.
Local service businesses, a few farther afield, and the projects I build for myself. Each has its own job to do.
01 / Recent work · In-home houseplant care
Evergreen House Plant Care
Nokomis, FL · serving Sarasota to Port Charlotte
A horticulturist with a master’s degree, a service most people have never heard of, and a job that means letting a stranger into your living room.
Brand, website and booking path
See the story →
02 / Recent work · Government facility services
Foskey Property Solutions
Sarasota, FL
A Sarasota facility services company that sells to government buyers, who read websites differently than homeowners do.
Positioning, website and procurement content
See the story →
03 / Recent work · Pressure washing, fleet cleaning and detailing
Moore Resort Services
Heber City, Utah
A pressure washing and detailing company with several very different kinds of customers, all searching for different things.
SEO strategy and ad spend
See the story →
04 / Recent work · Junk removal, bin rentals and demolition
HowieBins
Southern Ontario, Canada
An idea pitched to the owner, then built side by side: keep what brings in calls, cut what doesn’t.
Concept, pitch and iterative build
See the story →
From the workshop
A few other things
I’ve put my name on.
DialWorth
An associated company. My independent consulting firm for home-service call centers.
Weekly Command Center
A free, private weekly planner that runs in the browser. No account, no download.
Arcane University
A free workbench for modeling a small-business acquisition and tracking due diligence.
Kindred Signals
Free audience analytics and collaboration tools for creators and brand teams.
Family’s Friend
A whole-family wellbeing project with campus concepts in North Carolina and Oregon.
benjaminfoskey.com
My personal journal: essays, poetry, photography and the Workshop itself.
Plain terms. Good work.
A handshake.
A preview.
Then a decision.
You shouldn’t have to pay a stranger to find out whether they can build you a useful website. Let me show you first.
Your work order
No. 001 · No depositYou see the work.
Then you decide.
- 01 Tell me about your business
- $0
- 02 Get your preview link
- $0
- 03 Keep the agreed site
- $500
- 04 Decide it’s not for you
- $0
- 05 Year two on: hosting and small updates
- $150/yr
A preview in three working days after your details and scope are agreed. First year of hosting included if you keep it. No long-term contract.
Two rounds of changes on the preview. Your domain stays in your name. Cancel any time. Bigger additions are quoted before work starts.
Get my free site →
The person behind the work
I’m Ben.
I build things that work.
I’m a Marine veteran and a website builder here in Sarasota. Site Squared SRQ is my small studio for the businesses that keep this area running.
You deal with me: the person making the site, checking the details and answering your questions. No account manager in between.
I’d rather show you the work than make a big promise about it. Have a look above, then tell me what your business needs.
Ben Foskey
Field notes
Useful things to know
before you buy a website.
- 01Search basics
Your Google listing and your website have different jobs
A listing helps someone find you. A website helps them decide. Here is how to make the two work together.
- 02Website basics
Five things a service-business homepage needs
Start with the questions a customer actually asks. Everything else can wait.
- 03Mobile
Check your website from the passenger seat
Your next customer will probably see your site on a phone. Here is a ten-minute test you can run between jobs.
- 04Content
Photos that explain the job, not just decorate it
A picture earns its space when it answers a customer’s question. Here is how to take and use photos that do.
Close to home
Made here.
For businesses here.
Sarasota and Manatee counties. From the first conversation to your preview, you work directly with Ben.
Also serving Siesta Key, Longboat Key, Palmetto, Ellenton, Parrish.
Ringling Bridge · Gregory Urbano · CC BY 2.0
Before you ask
A few fair questions.
What does “free to build” mean?
I build a preview for your business before you pay. If you want to keep it, the price is $500, with the first year of hosting included. If you pass, you owe nothing.
What is included in the $500?
A mobile-friendly small-business site, your services and service area, a clear contact path, basic search setup, two rounds of changes on the preview and the first year of hosting. We agree on the pages and scope before I start.
How soon will I see it?
The goal is a preview in three working days after I have the business details, photos and agreed scope. I confirm the schedule with you before work begins.
What happens after the first year?
Hosting is $150 a year, or $15 a month, starting in year two. It covers keeping the site online, the security certificate, form delivery and small updates like hours, prices and photos. Your domain stays in your name, and you can cancel any time and take the site with you. Bigger additions are quoted before work starts.
Can you guarantee a place on Google?
No. I can make the site useful, fast and easy for search engines to understand. Rankings also depend on competition, location and many other factors.
Do I need a Google Business Profile?
You can request a site without one. Tell me yes, no or not sure on the form, and we can discuss how your website and business listing should fit together.
Start a work order
Let’s get your
business squared away.
Four details. No deposit. I’ll call to confirm the scope before I build your preview.