01 / The problem to solve
What the page needed to do.
MRS Power Wash & Detail does fleet cleaning, mobile and in-house detailing, pressure washing and post-construction cleanup. A fleet manager, a contractor finishing a build and a homeowner with a dirty truck all search differently, and one generic page can’t rank for all of them.
Paid ads have the same problem: lumped together, a single budget gets spent on whichever searches are cheapest, not the ones that bring in fleet contracts.
02 / The approach
What the work focused on.
Search strategy mapped by service line, so fleet cleaning, detailing and post-construction cleanup each have their own pages, keywords and calls to action.
On-page SEO across the site: titles, descriptions, headings and internal links that match how each customer type actually searches, with a defined service area across Utah.
Ad spend planning that separates campaigns by service and intent, so budget follows the jobs worth winning and every click lands on the matching page.
Quote requests and the phone number kept one tap away on every page, so the traffic has somewhere to go.
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